IGGY AD BANNED!
The Swiftcover advert sees Pop state: "I got it Swiftcovered. I got insurance on my insurance!"
Following complaints by 12 people about the clip, the Advertising Standards Authority has now ruled that the advert was misleading.
A report published on ASA.org.uk ruled that the advert was deceptive.
"Because the policy was promoted by a well-known musician, which might lead some viewers to believe the policy covered those who worked in entertainment, when it did not, and because Iggy Pop did not have a policy with Swiftcover, we concluded the ad was misleading."
The report said that the advert "must not be broadcast again in its current form".