'Watch & Learn' is taken from the self-titled album, which is released through Roadkill Records on Friday 24 February.
Forging a strong following on the London circuit, the band drew on the dark psychotic rockabilly forces of the likes of The Cramps, The Gun Club and The Bad Seeds for the album, which was recorded at the Music Complex in Deptford.
The video is the work of filmmaker Stacy Picard of Massive Capital Video, who says, "The Sly Persuaders are a master class in controlled chaos, always teetering on the verge of total collapse so I set out to make a video that looks like they sound, bad acid. The shoot itself was a truly alcoholic affair and I could have cut an entire second video comprised of Chris 'fixing' his hair, there was enough footage. Good lads, bad habits. The real challenge was making them look charismatic and attractive thus all the special effects.
"On a more technical note, I got the members of the band to do the same performance a couple of times and layered themselves over themselves to create that 'trippy' effect, as they were quite pissed, each performance was rather different from the last. I then sat up late night after night smoking pot and messing with the layers, when I found myself saying 'whoa' I would add that bit to the video time line and reward myself with a cookie, that's how the magic happens, folks.”
The Sly Persuaders will launch the album on Friday 24 February at a special Roadkill/Some Weird Sin night at Nambucca in Holloway, in the company of SAINT AGNES and BRIDPORT DAGGER. Tickets are available here, but they're going fast!
The Sly Persuaders is available to pre-order on vinyl and download here.
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