Kiwi rockers THE DATSUNS have announced the release of their own limited edition guitar pedal in celebration of the release of their recent new album.

The Eye To Eye shares its name with the album - the band's first in seven years - and is an all-analogue phaser, hand built by guitarist Christian's London-based boutique effects company Magnetic Effects.

"The Eye To Eye is a 4 stage OTA-based phaser capable of many shades of phase including slow and swirly though to fast and intense," they say. "Each Eye To Eye pedal is hand built by Christian in London, England."

Check out the Eye To Eye and the full range of Magnetic Effects here.

The band have just released 'Dehumanise', the third single to be taken from the album, accompanied by a video shot by renowned film director Sam Kristofski. Says bassist and singer Dolf Datsun, "'Dehumanise' is another Sci-Fi inspired number, about being literally stripped down to your utilitarian parts by the machines and machinations around you. The main parts were written on tour, opening for Graveyard in Europe some years back. I was listening to a ton of heavy 70's rarities at the time, sampling their drum intros in Garageband to make demos. This one features more custom fuzz guitar FX courtesy of Christian and also my first attempt at a synth solo, wild!"

Eye To Eye is available here.

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