THE WHO SET UP SHOP!

A new pop-up shop is opening in Soho in celebration of all things WHO.

WHO @ 52 will be opening at 52 Brewer Street, London W1F 9TQ over Friday 14th and Saturday 15th from 10am to 6pm.

The venture will celebrate the legendary band's return to Wembley Stadium for the first time in forty years, along with the release of their Tommy Orchestral, a live version of their pioneering rock opera, performed with a full symphony orchestra last year to celebrate the 50th Anniversary of the seminal 1969 album.

Items for sale in the shop will include the Tommy Orchestral album on CD and vinyl; an exclusive limited edition 7" of 'Pinball Wizard' ONLY available at WHO @ 52; official Who merch, including a bespoke t-shirt and poster; tickets for the Wembley Stadium gig on 6 July.

The shop will also include an exhibition of rare Who memorabilia and shoppers will be invited to compete in a special Pinball Wizard Challenge.

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